Where the Money Went

Every dollar the nine Lee County School Board candidates have spent, line by line, from the expenditure reports they filed themselves. Nonpartisan, equal treatment, never an endorsement.

What each school board campaign has actually spent, taken line by line from the expenditure reports the candidates themselves filed with the Lee County Supervisor of Elections. Raising money is one half of a campaign's ledger. This is the other half.

Every figure here comes from a candidate's own filed report, and the Purpose column shows the wording that candidate's campaign chose. Our category labels are grouped by keyword from those purposes so the totals can be compared across candidates, and the campaign's original wording is printed beside every line so you can check the grouping yourself. Candidates are listed by district and then alphabetically. Spending more is not better and spending less is not better. Reports are filed on a schedule, so a candidate whose latest report has not posted yet will look lower than one whose has. Nothing on this page is an endorsement.

Reported spending by candidate

Jenn McDaigle (District 1)

$9,252.69 across 107 reported expenditures; largest single payment $2,209.04.

• Advertising & media — $3,483.54 (37.6%)
• Fees & bank charges — $2,401.15 (26%)
• Digital & web — $1,078.75 (11.7%)
• Mail & printing — $886.68 (9.6%)
• Office & supplies — $853.2 (9.2%)
• Events & outreach — $549.37 (5.9%)

Sam Fisher (District 1)

$70,570 across 84 reported expenditures; largest single payment $7,173.81.

• Advertising & media — $27,540 (39%)
• Mail & printing — $23,013.72 (32.6%)
• Consulting & staff — $8,594.75 (12.2%)
• Reimbursements — $5,685.98 (8.1%)
• Fees & bank charges — $3,323.75 (4.7%)
• Digital & web — $2,211.8 (3.1%)
• Events & outreach — $200 (0.3%)

Carl Baxter (District 4)

$3,043.06 across 19 reported expenditures; largest single payment $2,209.04.

• Fees & bank charges — $2,313.04 (76%)
• Advertising & media — $331.94 (10.9%)
• Events & outreach — $174.96 (5.7%)
• Digital & web — $159.2 (5.2%)
• Other — $38.27 (1.3%)
• Merchandise — $25.65 (0.8%)

Debbie Jordan (District 4)

$16,926.05 across 44 reported expenditures; largest single payment $8,828.62.

• Mail & printing — $10,059.01 (59.4%)
• Fees & bank charges — $2,818.68 (16.7%)
• Advertising & media — $1,281.08 (7.6%)
• Events & outreach — $1,025.79 (6.1%)
• Digital & web — $983.59 (5.8%)
• Other — $686.56 (4.1%)
• Office & supplies — $71.34 (0.4%)

Tony Beougher (District 4)

$59,929.26 across 93 reported expenditures; largest single payment $5,426.36.

• Advertising & media — $26,975.01 (45%)
• Mail & printing — $10,568.12 (17.6%)
• Consulting & staff — $8,746.19 (14.6%)
• Events & outreach — $3,677.28 (6.1%)
• Digital & web — $3,063.5 (5.1%)
• Fees & bank charges — $2,993.12 (5%)
• Reimbursements — $2,819.6 (4.7%)
• Office & supplies — $1,086.44 (1.8%)

Armor Persons (District 5)

$54,918.53 across 41 reported expenditures; largest single payment $22,533.

• Advertising & media — $28,876.07 (52.6%)
• Mail & printing — $15,035.55 (27.4%)
• Consulting & staff — $5,987.21 (10.9%)
• Fees & bank charges — $2,489.34 (4.5%)
• Events & outreach — $1,000 (1.8%)
• Reimbursements — $955.36 (1.7%)
• Other — $575 (1%)

Carline Saintilus (District 5)

$11,583.57 across 47 reported expenditures; largest single payment $2,209.04.

• Merchandise — $2,702.19 (23.3%)
• Fees & bank charges — $2,221.04 (19.2%)
• Mail & printing — $2,060.34 (17.8%)
• Digital & web — $1,603.4 (13.8%)
• Advertising & media — $1,308.79 (11.3%)
• Party & committee — $721.22 (6.2%)
• Events & outreach — $437.5 (3.8%)
• Office & supplies — $400.02 (3.5%)
• Consulting & staff — $95 (0.8%)
• Other — $34.07 (0.3%)

India Palencia (District 6)

$48,351.94 across 110 reported expenditures; largest single payment $10,000.

• Advertising & media — $34,904.61 (72.2%)
• Mail & printing — $5,679.98 (11.7%)
• Fees & bank charges — $3,466.36 (7.2%)
• Digital & web — $2,232.27 (4.6%)
• Events & outreach — $1,084.3 (2.2%)
• Consulting & staff — $500 (1%)
• Merchandise — $312.01 (0.6%)
• Other — $172.41 (0.4%)

Jada Langford-Fleming (District 6)

$78,025.34 across 80 reported expenditures; largest single payment $21,266.9.

• Advertising & media — $37,450.13 (48%)
• Mail & printing — $21,826.03 (28%)
• Consulting & staff — $9,350 (12%)
• Fees & bank charges — $4,040.52 (5.2%)
• Digital & web — $3,402 (4.4%)
• Reimbursements — $1,422 (1.8%)
• Office & supplies — $399.66 (0.5%)
• Events & outreach — $135 (0.2%)

Vendors paid by more than one campaign

• TM Strategic Consulting, LLC (Fort Myers, FL) — $76,986.26 from 2 campaigns: Sam Fisher $42,107.53, Tony Beougher $34,878.73
• Red Maverick Media (Henrico, VA) — $49,663 from 3 campaigns: Jada Langford-Fleming $22,402, Sam Fisher $14,953, Tony Beougher $12,308
• Blink Direct Mail (Wheat Ridge, CO) — $22,312.4 from 2 campaigns: India Palencia $13,483.78, Debbie Jordan $8,828.62
• PAC Financial Management (Tallahassee, FL) — $17,552.81 from 4 campaigns: Armor Persons $5,987.21, Tony Beougher $4,228.6, Sam Fisher $4,112, Jada Langford-Fleming $3,225
• Campaign Graphics (Sedona, AZ) — $2,860.44 from 2 campaigns: Jada Langford-Fleming $1,530.13, Tony Beougher $1,330.31
• Florida Democratic Party (Tallahassee, FL) — $1,751.4 from 2 campaigns: India Palencia $1,030.18, Carline Saintilus $721.22
• Republican Party of Lee County (Fort Myers, FL) — $1,600 from 2 campaigns: Tony Beougher $1,200, Armor Persons $400
• Scale to Win (San Francisco, CA) — $1,199.26 from 3 campaigns: Debbie Jordan $665.99, Carline Saintilus $456.06, India Palencia $77.21
• Costco (Fort Myers, FL) — $746.49 from 2 campaigns: Jenn McDaigle $704.49, Debbie Jordan $42
• Brotherhood Of Heroes Inc. (Cape Coral, FL) — $400 from 4 campaigns: Sam Fisher $100, Tony Beougher $100, Armor Persons $100, Jada Langford-Fleming $100
• Racetrac — $373.65 from 2 campaigns: India Palencia $329.21, Debbie Jordan $44.44
• Lee Republican Women Federated (Fort Myers, FL) — $280 from 2 campaigns: Tony Beougher $245, Jada Langford-Fleming $35
• Campaign Verify (Washington, DC) — $190 from 2 campaigns: Jenn McDaigle $95, Carline Saintilus $95
• Sacred Souls LLC (Fort Myers, FL) — $145 from 2 campaigns: India Palencia $120, Jenn McDaigle $25
• Home depot (North Fort Myers, FL) — $80.41 from 2 campaigns: India Palencia $59.84, Debbie Jordan $20.57